Whole Foods Wholly Admits to Overcharging Customers in NYC

Jul 2, 2015

Under threat of investigation, Whole Foods wholly admits to overcharging customers today … at least those who purchased their pricey produce in New York City. 

It’s in fact the second time the all-natural food distributor has been caught red-handed for dubious pricing and packaging claims that resulted in unearned profits for the corporation.

California regulators also investigated and penalized the giant grocer for a pattern of “irregularities” at the checkout, and New York’s hungry watchdog agency, the Department of Consumer Affairs, was just about to follow in their footsteps.

Last month, NYC agents publicly warned shoppers that the weight of every single prepackaged yummy that Whole Foods Inc. sold throughout the city of New York was deliberately overstated. Noting that nearly 90-percent of those items were found to be nowhere near the legally allowable deviations.

That finding meant, if the case for deceptive business practices was pursued, it would have been like opening a veritable can of worms, Whole Foods’ honchos evidently recognized -- all natural, 100-percent organic fraud.

So today, via video, super contrite CEOs John Mackey and Walter Robb tried to circumvent the need for a formal inquiry of their regional operations by announcing a full rebate for any NYC customer who can prove they paid for more than they really got.

“Straight up, we made some mistakes,” Mackey and Robb humbly conceded in their slick two-minute presentation, while never actually confessing to intentional wrongdoing. “We want to own that,” they claimed.

Their swift apology might stave off declining sales since the overcharge scheme at Whole Foods was first outed last month, but, considering how widespread the mislabeling allegedly was, and that WF is now a repeat-offender, it’s doubtful it will prevent fines and other penalties.

According to NY’s consumer protection agency, the practice of falsely labeling products in one’s own favor runs about a $1000 for the first instance, and close to double that fee per every additional violation.


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